After publishing its feature on Studio LOHO's Bruges project, FRAME also shared the story on Instagram. In that post, the project was presented as a showroom-cum-guesthouse-cum-gallery-cum-studio: a condensed description that captures exactly how the space operates.

For Studio LOHO, this kind of social coverage extends the reach of the project beyond traditional editorial readership. It places the space in front of a visual audience that responds first to atmosphere, image and spatial identity. That matters because the Bruges house is not simply a backdrop for the work. It is part of the work. It demonstrates how the LOHO world can be inhabited.

Seen this way, the house becomes a spatial counterpart to the objects themselves. It expresses the same values as the ceramic bathtubs and washbasins: strong form, material honesty, tactile presence and a sense of permanence. The Instagram feature condenses that into a format that is immediate, shareable and highly legible.