Following its editorial coverage of LOHO Collabs, designboom also shared Studio LOHO and Sharon Van Overmeiren through Instagram Stories. That social amplification brought the collaboration to a fast-moving international audience already engaged with contemporary architecture, interiors and collectible design.

For Studio LOHO, this kind of visibility matters differently than long-form editorial. It places the work in the daily visual stream where new objects are discovered, saved and shared. In that environment, the strength of the collection is immediate: monolithic ceramic forms, hand-modelled surfaces and a clear sculptural presence that reads instantly on screen while still rewarding deeper attention in person.

The Designboom Story extends the same idea behind LOHO Collabs itself. These are objects made for lived space, but they also travel well across editorial and visual platforms because the material language is so direct. Clay, relief, mass and touch remain legible whether encountered in Brussels, on a design website or in a social feed.